Google Analytics
Maximise ROI with Smart Targeting and Conversion Tracking
I offer expert-level Google Analytics (GA4) services to help you track, measure, and improve your digital performance. From initial setup to advanced event tracking, I ensure your website and marketing data are accurately collected and organised for meaningful insights.
Using Google Tag Manager and enhanced tracking methods—including server-side implementation—I help businesses monitor user behaviour, identify high-performing channels, and track conversions with precision. I also create custom dashboards and reports tailored to your goals, making it easier to understand your audience and optimise marketing strategies.
Whether you’re running ad campaigns or improving a website, I use analytics to guide smarter decisions and maximise your return on investment (ROI).
Google Analytics?
Google Analytics is a powerful platform that helps you track, understand, and improve user interactions across your website, ads, and marketing channels.
Optimize Ad Targeting
Google Analytics allows you to identify who your most valuable users are, how they find you, and what actions they take. By analysing audience segments, traffic sources, and behaviours, you can refine targeting strategies across your campaigns and platforms for better engagement and efficiency.
Reduce Cost Per Action
With enhanced event tracking and conversion paths, GA4 gives a clear view of what works and what doesn’t. This lets you cut unnecessary spending, focus on high-performing channels, and reduce your cost per action by allocating budget more effectively.
Measure Results
Google Analytics, combined with tools like Google Tag Manager and server-side tracking, delivers accurate insights into traffic, conversions, and user behaviour. These data points help you continuously test, improve, and scale your digital strategy for higher performance and maximum ROI.
